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Comedy Premiere League (CPL), One of Shemaroo’s popular social media campaign that became the talk of the town recently got recognised by CMO Asia at an event that was graced by the presence of some of the most renowned brands.
Shemaroo Entertainmentwon the “National Awards for Excellence in Digital & Social Media Marketing 2016” for “Best Use of Twitter”.
Hiren Gada, Director, Shemaroo Entertainment shared his thoughts on the occasion, “We are glad that our efforts have been recognised by the industry. We constantly have been working to connect with our audience on as many platforms as possible and address their need of entertainment with through innovative packaging.”
The campaign was initiated around Cricket and was named CPL - Comedy Premiere League. Shemaroo Premiere League’s 1st edition showcased clash of two Superstars – Akshay Kumar & Salman Khan.
CPL is a great platform for both the fan bases to cheer and support their favorite stars. Each team had 11 players and each of the player from the team played his inning with his comical video that was uploaded on YouTube and shared on Twitter.
So in all, 2 videos were uploaded each day, one from each of the two teams. All that the fans had to do was to Tweet, Retweet, Favourite and like the YouTube video to support their favourite team. The contest was held on Twitter from 14th April’16 to 24th April’16.
Every Retweet would help participant score 4 runs and every Favourite help them earn 2 runs for their favourite stars video. 6 runs would be counted once the video link was liked on Youtube. These 6 runs would add up to the team’s score and not to any individual participant.
Participants scored 1 run every time they tweet using our Hashtags #AkshayKeKhiladi and #SalmanKeDabangg. The video link of the stars would be tweeted with the Hashtag of the team.
CPL not only populated more than 46,897 tweets leading to a reach of over 55,063,405 but also mentions went up by 1000% percent on Shemaroo with a total of 21,241 mentions on the handle CMO Asia, a body that isdedicated to high level knowledge Exchange through Leadership & Networking amongst senior CMOs and brand decision makers across industry segments.
OnePlus, a global mobile technology startup, in association with Servify, the personal device assistance platform which promises to bring brand authorised service to all devices and appliances, has launched ‘OnePlus Care’ app to enable customers to self-diagnose their smartphones and avail free pickup-drop service from their home or office, in case of a need to repair their OnePlus devices. The free pickup-drop service is available across Bangalore, Chennai, Kolkata, New Delhi and Mumbai.
OnePlus is a global startup challenging conventional concepts of technology. Created around the “Never Settle” mantra, OnePlus creates exquisitely designed devices with premium build quality and high performance hardware. OnePlus thrives on cultivating strong bonds and growing together with its community of users and fans.
Servify is a Mumbai-based tech startup founded in late 2015. Servify launched a mobile app that aims to work as a personal assistant for electronic gadgets and appliances where consumers can add their household electronic products and appliance, store the bills, and can access authentic brand authorized service during in-warranty and as well as out of warranty scenarios.
To further provide value to OnePlus customers, Servify is offering a 12 months complementary ‘Accidental Damage Protection Plan’ for all customers buying OnePlus 3 devices. Anyone buying a new OnePlus 3 device in India from Amazon.in can register for this plan within 30 days of purchase by downloading the OnePlus Care app and registering the purchase details on the app.
Elaborating on this customer-friendly initiative, Vikas Agarwal, General Manager at OnePlus India said, “Customer experience is a key focus area and we are proud to offer the OnePlus Care app. We are bringing differentiated superior support structure to our users to elevate their after-sales smartphone experience.”
This association will also enable OnePlus customers to keep their ownership data safe, get proactive service alerts and help them choose the most convenient service mode.
With a common goal of providing exemplary after-sales assistance to all its customers, OnePlus and Servify are confident that this innovative new platform will bring about an exciting change in the way customers use their favorite devices.
Recently concluded "Meizu Flyer Super Fan”online contest in Mumbai received overwhelming response from Mumbaikars.
Meizu was established in 2003 and has headquartered in Zhuhai, China. Meizu expanded into the smartphone market in 2008 and has been committed to developing high-end smartphones ever since.
Based on the business philosophy and commitment to pursuing perfection, Meizu remains focused on developing innovative and user-friendly smartphones which are characterized by state-of-the-art craftsmanship, powerful specifications and an attractive price.
Thousands of Meizu fans participated in this online contest boosted on Meizu’s Facebook page, out of which 50 fans became the lucky one's who got a chance to meet and interact directly with Meizu Team in Mumbai.
In fact, the contest's most interesting part was the selection of 2 "Super Fans" of Meizu Fan Club, who will have a direct control on the Meizu's Mumbai Fan Club and along with it they will also get the pass to all upcoming national Meizu events.
Meizu Fan Club is a group of like minded people who proactively devote considerable time & resource to support brand Meizu with their innovative ideas and suggestions. ‘Super Fan’ in such clubs are considered as super special ‘fans’ and are facilitated with super perks & benefits like participation in all Meizu events, special discount etc.
These Super Fans also get a straight hotline to engage directly with Meizu India team to get first hand latest information about the company. Meizu is known for its high fan engagement activities and such online contests enable company to understand their fans better. These online contests also enable fans to share their feedback.
Following Mumbai Online Contest, Meizu is gearing up to start more such contests for cities such as Chennai, Bangalore, Kolkata, Hyderabad etc.in the coming months with an aim to reach out to their millions of fans present across India.
Intex Technologies, one of the leading Indian mobile handset brand announced the opening of its 75thsmart world store. This initiative of opening exclusive brand stores was taken only 15 months ago.
Intex Smart World store opened in Margao in Goa is the second store for the state and the 21st for the west region. The first store in Goa was opened in Panjim in November last year. Both the stores are based on franchise model.
The 400 sq ft smart world store was inaugurated by Mr. Vishal Malik, DGM, Retail, Intex in the presence of the franchiser and other Intex Branded retail officials.
“It is indeed a very happy moment to inaugurate the 75th smart world store, also the 2nd store for the state of Goa. The fact that both the stores in Goa have opened up within 8 months clearly shows the acceptance and success of the smart world concept and business model. At Intex Technologies, it is our constant endeavor to give the best to consumers and have always made efforts to bring innovative ways for enhancing consumer engagement and experience,” stated Mr. Vishal Malik, DGM, Retail, Intex Technologies.
Intex Smart World began its operations in April 2015 as part of continued efforts in strengthening retail presence and engaging consumer experience. These exclusive outlets are single touch points to experience the wide range of Intex products through super quality demo by trained quality staff. Currently, Intex has 75 Smart World Stores covering 60+ cities and 20 states across the nation.
BI is one of the hot sector and worldwide is currently pegged at $16.5 Billion market and Indias market is $160 million. Helical Coverage currently have 3 leading open source BI tools in the market i.e. Jaspersoft, Pentaho and BIRT. Jaspersoft got acquired by TIBCO, Penthao by Hitachi and BIRT by Opentext within last 1-2 years.
Helical Insight is an Open source BI tool. This tool is having many unique features which no other tool is currently providing.
If we look at the BI evolution, earlier we had canned reports, then reports with input parameters, then dashboards and then in-memory BI tools. Next phase of BI will be integration of machine learning and artificial intelligence which will empower end users to type in their question and get instant business answers.
Helical Insight tool is able to provide the best of both world i.e. robustness of old BI tools with self service and backend driven reporting + machine learning module allowing business users to ask questions and get instantaneous business answers.
Apart from that, if you look at BI evolution not even a single BI tool survived the entire BI evolution because they were not developer friendly and were not able adapt to new technologies. Whereas Helical Insight comes with SOA architecture and is completely API driven.
This allows clients to add features and capabilities as and when they want with their own developers. Thus not only business users requirement are fulfilled but also entire solution stack can be upgraded as new technologies come into market without changing the entire stack.
Helical Insight is getting some really good feedback and business users are really excited about Instant BI. With it business users can just type in and get instantaneous data analysis.
Helical Coverage already have 6 paying customers. It was shortlisted for showcasing their product in TechInAsia conference Singapore and also shortlisted for Startup Grind.
Website ls : www.helicalinsight.com
Eyewatch, an emergency alert application that has been designed for security of the citizens in India. Developed by Indian Eye Security Pvt. Ltd. With the inputs from security experts from USA, UK, France, Israel, and India. This app has already
At the click of a button, immediately the system informs guardians with the exact Audio/Video displaying the details of the emergency & location with the help of GPS and network triangulation on the “Guardians Dashboard”. Alerts can be viewed by guardians via smart phone or computer.
This is the only application in the world today, which when activated records a 60 second pre-alert audio which helps the guardians to hear exactly what is causing the perceived threat. A 20 second video is sent which provides environmental details.
It has different alert types so as to ensure the right kind of help can be provided at the right time. The broad categories are A) personal alert, where only known people (ERC’s) are contacted so as to avoid embarrassment or exposure in personal situations. B) travel alert, where you may additionally contact Car breakdown services, etc. C) Security alert where the police are also intimated about the emergency so that they may respond and provide immediate assistance and lastly D) medical alert where your doctor or primary healthcare provider may be contacted.
The app requires the user to add details of all the Emergency Response Contacts along with a family doctor’s information, medical information, employer’s details and insurance details for effective use.
The alert can also be activated by pushing the power button 4 times or with the help of an accelerometer which measures the motion of the phone.(These need to be enabled in the settings menu first) The app also provides a 6 second countdown to deactivate the alert therefore reducing false alarms when the accelerometer trigger is involved.
After Extensive testing by the Army Signals Corps, The app was launched by in 2012 by the then army Chief General V. K. Singh for the Indian Army Veterans and their families.
Having won the ‘Best Safety App’ in 2015 Eyewatch currently has a preinstallation Agreement with 2 Indian Mobile Manufacturers. This app is already available on
Various Police Commissionerates in India, namely Gurgaon (Haryana), Kolkata (West Bengal), Amravati (Maharashtra), Nashik (Maharashtra), Nagpur (Maharashtra), Bagalkot (Maharashtra), Belgaum (Karnataka), State of Goa, State of Uttar Pradesh ‘Shakti 1090’ have successfully launched the Eyewatch police application.
Eyewatch police app has been designed in such a way that when an alert is activated, it automatically provides the police with critical details and location about the person who has activated the alert.
Website: https://www.eye-watch.in/
