ABOUT US

Our development agency is committed to providing you the best service.

OUR TEAM

The awesome people behind our brand ... and their life motto.

  • Radha Roy

    Country Head

    I long for the raised voice, the howl of rage or love.

  • Shruti Das

    GM,India

    Contented with little, yet wishing for much more.

  • Divya Narayan

    Branch Head, Banglore

    If anything is worth doing, it's worth overdoing.

OUR SKILLS

We pride ourselves with strong, flexible and top notch skills.

Marketing

Development 90%
Design 80%
Marketing 70%

Websites

Development 90%
Design 80%
Marketing 70%

PR

Development 90%
Design 80%
Marketing 70%

ACHIEVEMENTS

We help our clients integrate, analyze, and use their data to improve their business.

150

GREAT PROJECTS

300

HAPPY CLIENTS

650

COFFEES DRUNK

1568

FACEBOOK LIKES

STRATEGY & CREATIVITY

Phasellus iaculis dolor nec urna nullam. Vivamus mattis blandit porttitor nullam.

PORTFOLIO

We pride ourselves on bringing a fresh perspective and effective marketing to each project.

Showing posts with label Nature. Show all posts
Showing posts with label Nature. Show all posts
  • Earth’s inner core formed about 1 billion years ago

    Earth’s magnetic field is generated by the motion of the liquid iron alloy in the outer core, approximately 3,000 km beneath its crust

    A file photo of Earth’s image released in September 2012, was acquired from the GOES-14 satellite. Photo: AFP/NOAA

    A file photo of Earth’s image released in September 2012, was acquired from the GOES-14 satellite. Photo: AFP/NOAA 
     

    London: Earth’s inner core was formed 1-1.5 billion years ago as it ‘froze’ from the surrounding molten iron outer core, according to a new study.
    The inner core is Earth’s deepest layer and a relatively recent addition to our planet. Establishing when it was formed is a topic of vigorous scientific debate with estimates ranging from 0.5 billion to 2 billion years ago.
    Researchers from the University of Liverpool, UK, and colleagues analysed magnetic records from anci
    ent igneous rocks and found that there was a sharp increase in the strength of the Earth’s magnetic field between 1 and 1.5 billion years ago.
    This increased magnetic field is a likely indication of the first occurrence of solid iron at Earth’s centre and the point in Earth’s history at which the solid inner core first started to “freeze” out from the cooling molten outer core.
    “This finding could change our understanding of the Earth’s interior and its history,” said Liverpool palaeomagnetism expert and the study’s lead author, Dr Andy Biggin. “The timing of the first appearance of solid iron or “nucleation” of the inner core is highly controversial but is crucial for determining the properties and history of the Earth’s interior and has strong implications for how the Earth’s magnetic field - which acts as a shield against harmful radiation from the Sun, as well as a useful navigational aid - is generated.
    “The results suggest that the Earth’s core is cooling down less quickly than previously thought which has implications for the whole of Earth Sciences. “It also suggests an average growth rate of the solid inner core of approximately 1mm per year which affects our understanding of the Earth’s magnetic field,” said Biggin.
    The Earth’s magnetic field is generated by the motion of the liquid iron alloy in the outer core, approximately 3,000 km beneath the Earth’s crust. These motions occur because the core is losing heat to the overlying solid mantle that extends up to the crust on which we live producing the phenomenon of convection.
    Once the inner core started to freeze, this convection received a strong boost in power because light, non-metallic elements remained molten in the outer core and were buoyant relative to the overlying liquid. The process continues today and is thought to be the main source of “fuel” for generating the Earth’s magnetic field.
    “The theoretical model which best fits our data indicates that the core is losing heat more slowly than at any point in the last 4.5 billion years and that this flow of energy should keep the Earth’s magnetic field going for another billion years or more,” Biggin added.
    The study was published in the journal Nature.
  • WHAT WE DO

    We've been developing corporate tailored services for clients for 30 years.

    CONTACT US

    For enquiries you can contact us in several different ways. Contact details are below.

    RUDER FINN INDIA

    • Street :Unit 001A, Tower B, Ground Floor, Global Business Park, MG Road, Gurgaon – 122002, INDIA
    • Person :Radha Roy
    • Phone :91 124 388 2870
    • Country :India
    • Email :royr@ruderfinnasia.com

    Radha Roy.

    Radha Roy Country Head 91 124 388 2870 royr@ruderfinnasia.com Unit 001A, Tower B, Ground Floor, Global Business Park, MG Road, Gurgaon – 122002, INDIA