Arizona Milk Producers paint field to celebrate milk's role in helping fuel Team USA on the Road to Rio
Overnight a 100' larger-than-life logo appeared on a field at a Mesa Dairy Farm. And it's all to celebrate Milk Life and Team USA!
That's right – nearly 100 dairy farms across Arizona are joining together to proudly announce their excitement about Milk Life®'s sponsorship of the 2016 U.S. Olympic and Paralympic Team by visually bringing to life the spirit and support Arizona has for Team USA and milk's role in powering athletes trainings.
The logo'd field kicks off a month-long June Dairy Month celebration. The 100' Milk Life® logo – created using eco-friendly paint and clearly visible when flying overhead – is located at Jim Boyle Jr's farm in Mesa, Ariz., home to 2,500 dairy cows.
Dairy industry representatives will be on-site to talk about how milk powers the potential of athletes and the many ways Arizonans can join in on the celebration, including an online enter-to-win contest for the chance to win free Shamrock Farms milk and co-branded Milk/Team USA swag and more!
WHEN: June Dairy Month
Dairy Industry representatives are available for interview upon request.
Milk Life® Logo will stay on field until it naturally fades.
WHERE: Jim Boyle Jr. Farm
19645 E. Elliot, Mesa 85212
WHY: Milk has always been a nutrient powerhouse with its high-quality protein and other essential nutrients powering America's athletes – and now it's being celebrated for powering Team USA! Milk Life has signed on to support the U.S. Olympic and Paralympic teams through the Rio 2016, PyeongChang 2018 and Tokyo 2020 Olympic and Paralympic Games. The initiative will educate consumers about the powerful nutritional benefits of milk, and provide Team USA athletes with the support of hundreds of dairy industry groups right in their own communities.
