ABOUT US

Our development agency is committed to providing you the best service.

OUR TEAM

The awesome people behind our brand ... and their life motto.

  • Radha Roy

    Country Head

    I long for the raised voice, the howl of rage or love.

  • Shruti Das

    GM,India

    Contented with little, yet wishing for much more.

  • Divya Narayan

    Branch Head, Banglore

    If anything is worth doing, it's worth overdoing.

OUR SKILLS

We pride ourselves with strong, flexible and top notch skills.

Marketing

Development 90%
Design 80%
Marketing 70%

Websites

Development 90%
Design 80%
Marketing 70%

PR

Development 90%
Design 80%
Marketing 70%

ACHIEVEMENTS

We help our clients integrate, analyze, and use their data to improve their business.

150

GREAT PROJECTS

300

HAPPY CLIENTS

650

COFFEES DRUNK

1568

FACEBOOK LIKES

STRATEGY & CREATIVITY

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PORTFOLIO

We pride ourselves on bringing a fresh perspective and effective marketing to each project.

Showing posts with label BIRTH. Show all posts
Showing posts with label BIRTH. Show all posts
  • Birth Of Neurons In Active Brain


    The "birth" of neurons has been witnessed in a live brain for the first time.

    Neurons provide the crucial mechanism that allows the brain to operate; 'born' in the hippocampus, they are responsible for processing memories and keeping related, but separate, memories distinct from one another.


     What wasn't always clear is how -- or even if -- new neurons can be made in the brain. Though it now seems clear that they are, that process had never been witnessed first hand -- the brain is complex and delicate, and neurons are extremely small and intricate.

    To get around those restrictions, a team at Columbia University Medical Center in New York used several techniques to observe the birth of the neurons -- first implanting a miniature microscope into the brains of mice, and then chaning the mice so that their new neurons would glow enough to be picked up by that device. Once prepared, the mice were placed on a treadmill and ran while they experienced slightly different sights and smells, and were given electric shocks to create an association between the stimuli and the unpleasant experience.


    When the neurons were then 'turned off', the mice were no longer able to tell between cues that were neutral and cues that were unpleasant. This, the team says, suggests that the new neurons were responsible for telling the difference between similar memories.

    This result was replicated when the mice were placed into identical chambers, in which they had received shocks and rewards at different times.

    Because the skill responsible for separating memories is reduced in people with anxiety disorders, the team hope that their research will prove useful for further investigations of depression and anxiety. Many antidepressants "stimulate the production of new hippocampus neurons", the team says, so their new discovery may provide new insight into the link between the neurons and mental illness.


  • WHAT WE DO

    We've been developing corporate tailored services for clients for 30 years.

    CONTACT US

    For enquiries you can contact us in several different ways. Contact details are below.

    RUDER FINN INDIA

    • Street :Unit 001A, Tower B, Ground Floor, Global Business Park, MG Road, Gurgaon – 122002, INDIA
    • Person :Radha Roy
    • Phone :91 124 388 2870
    • Country :India
    • Email :royr@ruderfinnasia.com

    Radha Roy.

    Radha Roy Country Head 91 124 388 2870 royr@ruderfinnasia.com Unit 001A, Tower B, Ground Floor, Global Business Park, MG Road, Gurgaon – 122002, INDIA