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OUR TEAM

The awesome people behind our brand ... and their life motto.

  • Radha Roy

    Country Head

    I long for the raised voice, the howl of rage or love.

  • Shruti Das

    GM,India

    Contented with little, yet wishing for much more.

  • Divya Narayan

    Branch Head, Banglore

    If anything is worth doing, it's worth overdoing.

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We help our clients integrate, analyze, and use their data to improve their business.

150

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PORTFOLIO

We pride ourselves on bringing a fresh perspective and effective marketing to each project.

Showing posts with label Apple pay. Show all posts
Showing posts with label Apple pay. Show all posts
  • Apple makes Siri available to outside developers at WWDC 2016

    So what was the best feature Apple announced at the WWDC 2016 keynote? That’s a tough one to answer, given that there were so many new concepts being introduced over Apple’s four platforms — iOS, macOS, watchOS and tvOS.
    However, the biggest takeway could be the fact that Apple was clearly leaning back on its decades old expertise in Artificial Intelligence and voice to give it an edge in modern day computing. So Siri was at the centre of attention during the keynote at the century-old Bill Graham Civic Centre in San Francisco. Siri will soon be available in the latest version macOS Sierra where it will be able to do everything from finding and opening documents and pulling up all kinds of information.
    Siri gets Smarter:
    As was predicted, Apple is opening up Siri to third-party developers by making the SDK available to them. This means app developers can now create commands letting Siri interact with their app. Users will able to call for a cab in Uber or book a table on OpenTable, by using the Hey Siri command.
    Apple’s SiriKit will help developers design their apps to work with Siri for messaging, phone calls, photo search, ride booking, personal payments and workouts, or use Siri to control CarPlay apps, access climate controls or adjust radio settings within automakers’ apps.
    iPhone and iPad users will find that Siri will be able to do lot more on their devices with iOS 10 update.
    Siri available to outside developers:

    San Francisco: Apple Inc opened up its popular Siri digital assistant to outside developers on Monday, a move which means iPhone users soon could be able to hail rides with Uber, publish photos on Shutterfly or make a call on Skype with voice commands.
    The move is the latest by the world's best-known technology company as it looks to spruce up the iPhone experience as sales of its best-selling product level off.
    The announcement was greeted enthusiastically by thousands of developers at Apple's annual Worldwide Developers Conference in San Francisco.
    Apple also gave a demonstration of Siri on the Mac computer, which for the first time will be able to search for photos, documents, music and other files via voice commands. Siri will also work similarly with Apple TV.
    The presentation was kicked off by Apple Chief Executive Tim Cook asking for a moment of silence for the victims of Sunday's mass shooting in Orlando, Florida.
    That was followed up by a demonstration of a new operating system for the Apple Watch that opens apps much faster than the previous version, and lets users write messages with their finger on the watch face, including in Chinese.
    Apple's Siri move was largely foreseen by analysts.
    "What you are seeing is just a lack of enthusiasm around apps," said analyst Brian Blau of tech research company Gartner, before the event. "If a developer can get access to their customer wherever they are, whatever device they are on, that would be the best situation."
    Siri is the most visible aspect of Apple's artificial intelligence program, or AI. Rivals such as Microsoft Corp and Alphabet Inc's Google are investing heavily in their own digital assistants, analysts say. The Worldwide Developers Conference gives Apple a chance to show off its technical prowess. "Apple just can't stand still in light of this competition," said analyst Tim Bajarin of Creative Strategies.
    Apple acknowledged a number of developers' grievances this month by allowing ads in App Store search results, which gives them a way to stand out in a sea of apps. And it will give developers a bigger cut of revenues on subscription apps.
    For more information must watch the following video :

  • Apple iOS 10: Top new features, availability and more at WWDC 2016

    Apple iOS 10 is finally here and it promises a variety of new features from a smarter Siri to interactive Messages. Here's a quick look.

    iOS 10 is finally here with users and developers getting a first glimpse at the new version of Apple’s OS for iPhones, iPads and iPods at the annual WorldWide Developer Conference (WWDC 2016).
    Apple CEO Tim Cook called it “the mother of all releases” as it packs 10 major new features for iOS.
    This version of the mobile OS also signals an Apple that is more open, as Message and Siri SDKs will be made accessible to third-party app developers. So what does iOS 10 offer and when exactly will be available? Will it be compatible with your current iOS device? Here’s a detailed look at all those answers.
    Availability and Compatibility:
    First up, the developer preview of iOS 10 is now available to iOS Developer Program members at developer.apple.com. Just like with iOS 9, a public beta program will be available to iOS users in July at beta.apple.com.
    iOS 10 will be available this fall as a free software update for iPhone 5 and later, all iPad Air and iPad Pro models, iPad 4th generation, iPad mini 2 and later, and iPod touch 6th generation.
    Messages will be much more fun:
    If you look at the iOS 10 page on the Apple website, Messages occupies the most important part of the upgrade, and it’s not surprising. Apple says Messages is the most frequently used iOS app, and this time it gets an upgrade to make it all fun.
    Apple is adding animations like balloons, confetti or fireworks that can take over an entire screen to celebrate a special occasion, invisible ink to send a message which is only revealed after a friend swipes over it, and handwritten notes option for more a personal touch.

    Emojis will play a big role in the new update Messages app, and iOS 10 will automatically suggest emojis that can replace a particular word in a message. Think words like Happy, Excited, Sad; you can now just go for an emoji instead with a simple tap. It also means you don’t have to keep scrolling forever in the keyboard to find the right emoji.
    Tapback is the new feature which let users respond with a simple tap. Users can also send rich links to play content inline (even Apple Music links or open entire articles) without actually leaving the conversation thread.
    Apple is also opening up Messages to developers so they can create apps, other experiences within Messages to let users do more in the chat threads. Just like Facebook Messenger wants to add its own App Store, Messages in iOS will have also one. As Apple VP Craig Federighi showed in the demo, it will be possible for users to order food collectively from a group thread in Messages, and even do payments using some of these special apps.
    Messages will also support GIFs, ability to edit photos. There’s also a feature called Digital Touch Mode, where users can create fun videos/photos and send them in the app.
    Siri gets Smarter and more open:
    As was predicted, Apple is opening up Siri to third-party developers by making the SDK available to them. This means app developers can now create commands letting Siri interact with their app. Users will able to call for a cab in Uber or book a table on OpenTable, by using the Hey Siri command.
    Apple’s SiriKit will help developers design their apps to work with Siri for messaging, phone calls, photo search, ride booking, personal payments and workouts, or use Siri to control CarPlay apps, access climate controls or adjust radio settings within automakers’ apps.
    iPhone and iPad users will find that Siri will be able to do lot more on their devices with iOS 10 update.
    Maps:
    Apple Maps has also been redesigned and will now have a slide up tab showing time to work, calendar appointments etc. Apple is adding its ‘proactive assistance’ feature to Maps to help figure out your route, based on appointments or daily routine.
    Apple Maps also gets new extensions, and again third-party apps can be integrated with Maps.  In the US, apps like OpenTable will integrate bookings right into Maps, and services like Uber and Lyft will also be integrated.  Google Maps in India is already integrated with Uber, Ola and shows cab options as well. Hopefully the upgrade Apple Maps with extensions will be available to users across the globe.
    Once a route is planned, Maps can search for gas stations, restaurants, coffee shops and more and provides an estimate of how the stop impacts the length of the trip. In India, Maps doesn’t support all these features yet.
    Photos:
    Photos gets an upgrade in iOS 10 to become smarter and help people find photos from forgotten occasions. Memories as Apple calls it, will scan photos and videos and finds forgotten events, trips and people, and puts them in all in one collection. Sort of what Google is doing with its own Photos app.
    There’s also the Memory Movie, which is an automatically edited movie with theme music, titles and cinematic transitions.
    Apple’s Craig Federighi explained the company is relying on advanced computer vision, facial recognition techniques, object and scene recognition to create these ‘Memories.’ Apple insists that Memories does not compromise user privacy.
    Home App:
    HomeKit App will now be replaced by a simpler Home app, and this is mostly for those who have a smart home. Home will be a one-stop app to manage all those smart accessories in the house, be it the lights or the curtains. And yes, users can also control them via Siri. Users can also set up automatic triggers according to time of day or action. For most users based in India, this might not be so relevant.
    Privacy:
    We know privacy is a top-agenda for Apple, and the recent FBI standoff made this quite clear. Apple says in iOS iMessage, FaceTime, and HomeKit will use end-to-end encryption to protect user data, making sure it can’t be read by anyone, not Apple or third-parties.
    Apple also says it will use “on-device intelligence” to identify the people, objects and scenes in Photos, and power QuickType suggestions. Additionally data sent from Siri, Maps, News etc won’t be used to build user profiles, even though it will sent to Apple’s Servers.
    iOS 10 will see Apple use a technology called Differential Privacy to help discover the usage patterns of a large number of users without compromising individual privacy. Apple says this will help them improve QuickType and emoji suggestions, Spotlight deep link suggestions and Lookup Hints in Notes.
    Apple Music:
    Apple Music has been redesigned to make it easier to use.  The Library, For You, Browse and Radio tabs have been revamped
    Apple News:
    The News app has also been redesigned with a new “For You” section, support for breaking news notifications and paid subscriptions.
    iOS 10 User Experience:
    The new ‘Raise to Wake’ function automatically wakes the screen as you raise your iPhone. Lock Screen is now more interactive with richer notifications, which display entire texts, photos, videos.
    There’s also a deeper 3D Touch integration with iPhone 6s and iPhone 6s Plus for apps like Weather, Stocks, Calendar.
    QuickType:
    A smart Siri will offer QuickType option adding contextual predictions when you’re typing based on relevant information. Predictive typing now supports multiple languages without switching keyboards.
    Phone app:
    In iOS 10, the Phone app adds integration for third-party VoIP calls, voicemail transcription and a new caller ID extension for spam alerts.  Apple says it will work internationally, and hopefully in India too.
    Safari:
    Safari now supports split-view for iPad.
    Notes:
    Users can now collaborate on a Note, sort of like how sharing works on Google Docs.
    Live Photos:
    Live Photos can now be edited, and come with inbuilt stabilisation.
    Apple Pay:
    Apple Pay is being extended to websites on Safari, in addition to paying in-stores and within apps.
    To know more cool features of iOS 10 please refer to the following video :

  • Breakthrough Technologies

    1. Nano-Architecture
    Breakthrough: Materials whose structures can be precisely tailored so they are strong yet flexible and extremely light.
    Why It Matters: Lighter structural materials would be more energy-efficient and versatile.
    Key Players: 
    §  Julia Greer, Caltech
    §  William Carter, HRL Laboratories
    §  Nicholas Fang, MIT
    §Christopher Spadaccini, Lawrence Livermore National Laboratory                   
                                      
    2. Magic Leap
    Breakthrough: A device that can make virtual objects appear in real life.
    Why It Matters: The technology ­ could open new opportunities for the film, gaming, travel, and telecommunications industries.
    Key Players:
    §  Magic Leap
    §  Microsoft
                                                   
    3. Car-to-Car Communication
    Breakthrough: Cars that can talk to each other to avoid crashes.
    Why It Matters: More than a ­million people are killed on roads worldwide every year.
    Key Players:
    §  General Motors
    §  University of Michigan
    §  National Highway Traffic Safety Administration


    4. Project Loon
    Breakthrough: A reliable and cost-effective way to beam Internet service from the sky to places lacking it.
    Why It Matters: Internet access could expand educational and economic opportunities for the 4.3 billion people who are offline.
    Key Players:
    §  Google
    §  Facebook
                                           
    5. Liquid Biopsy
    Breakthrough: A blood test to catch cancer early.
    Why It Matters: Cancer kills some eight million people a year around the world.
    Key Players: 
    §  Dennis Lo, Chinese University of Hong Kong
    §  Illumina
    §  Bert Vogelstein, Johns Hopkins 
                                          
    6. Megascale Desalination
    Breakthrough: Demonstrating that seawater desalination can cost-effectively provide a substantial portion of a nation’s water supply.
    Why It Matters: The world’s supplies of fresh water are inadequate to meet the needs of a growing population.
    Key Players:
    §  IDE Technologies
    §  Poseidon Water
    §  Desalitech
    §  Evoqua
                                           
    7. Apple Pay
    Breakthrough: A service that makes it practical to use your smartphone as a wallet in everyday situations.
    Why It Matters: Credit card fraud damages the economy by raising the costs of goods and services.
    Key Players:
    §  Apple
    §  Visa
    §  MasterCard
    §  Google
                                                 
    8. Brain Organoids
    Breakthrough: Three-dimensional clusters of living neurons that can be grown in a lab from human stem cells.
    Why It Matters: Researchers need new ways of understanding brain disorders and testing possible treatments.
    Key Players: 
    §  Madeline Lancaster and Jürgen Knoblich, Institute of Molecular Biotechnology
    §  Rudolph Tanzi and Doo Yeon Kim, Massachusetts General Hospital
                                             
    9. Supercharged Photosynthesis
    Breakthrough: Engineering rice plants to extract energy from sunlight far more efficiently than they do now.
    Why It Matters: Crop yields aren’t increasing fast enough to keep up with demand from a growing population.
    Key Players: 
    §  Paul Quick, International Rice Research Institute
    §  Daniel Voytas, University of Minnesota
    §  Julian Hibberd, University of Cambridge
    §  Susanne von Caemmerer, Australian National University
                                         
    10. Internet of DNA
    Breakthrough: Technical standards that let DNA databases communicate.
    Why It Matters: Your medical treatment could benefit from the experiences of millions of others.
    Key Players: 
    §  Global Alliance for Genomics and Health
    §  Google
    §  Personal Genome Project

  • WHAT WE DO

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    RUDER FINN INDIA

    • Street :Unit 001A, Tower B, Ground Floor, Global Business Park, MG Road, Gurgaon – 122002, INDIA
    • Person :Radha Roy
    • Phone :91 124 388 2870
    • Country :India
    • Email :royr@ruderfinnasia.com

    Radha Roy.

    Radha Roy Country Head 91 124 388 2870 royr@ruderfinnasia.com Unit 001A, Tower B, Ground Floor, Global Business Park, MG Road, Gurgaon – 122002, INDIA