Frisbie Memorial Hospital received a Lamplighter Award of Excellence Wednesday evening, for their integrated marketing campaign developed together with their agency, Rumbletree Strategic and Creative Marketing, for Frisbie's Center for Wound Care and Hyperbaric Medicine. The campaign was comprised of digital and traditional tactics, television, social media, and media planning and strategy.
The award was presented at the New England Society for Healthcare Communications (NESHCo) during the Annual Lamplighter Awards Show in Providence, Rhode Island.
In 2016, Frisbie Memorial Hospital's Wound Center earned the prestigious Healogics Center of Excellence award for the fourth consecutive year—only one of two hospitals in New Hampshire to earn this award.
"The Wound Care Center campaign elevated Frisbie's ability to communicate to our community the program's success in achieving high levels of patient satisfaction, healing rates and hyperbaric oxygen therapy technology as a means to the ultimate goal: a better quality of life," said Joe Shields, senior vice president of Frisbie Memorial Hospital.
"Frisbie Memorial Hospital shares a mutual regard for the role that strategic marketing and communication can help play in moving an organization forward," said Jessica Kellogg, partner, managing director at Rumbletree. "Frisbie Memorial Hospital focuses on three pillars: People, Technology and Trust—that dedication is what differentiates them and has shaped a genuine connection to the greater Rochester community."
