ABOUT US

Our development agency is committed to providing you the best service.

OUR TEAM

The awesome people behind our brand ... and their life motto.

  • Radha Roy

    Country Head

    I long for the raised voice, the howl of rage or love.

  • Shruti Das

    GM,India

    Contented with little, yet wishing for much more.

  • Divya Narayan

    Branch Head, Banglore

    If anything is worth doing, it's worth overdoing.

OUR SKILLS

We pride ourselves with strong, flexible and top notch skills.

Marketing

Development 90%
Design 80%
Marketing 70%

Websites

Development 90%
Design 80%
Marketing 70%

PR

Development 90%
Design 80%
Marketing 70%

ACHIEVEMENTS

We help our clients integrate, analyze, and use their data to improve their business.

150

GREAT PROJECTS

300

HAPPY CLIENTS

650

COFFEES DRUNK

1568

FACEBOOK LIKES

STRATEGY & CREATIVITY

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PORTFOLIO

We pride ourselves on bringing a fresh perspective and effective marketing to each project.

Showing posts with label nike. Show all posts
Showing posts with label nike. Show all posts
  • Sneaker That Laces On Its Own

    Here is a good news for all those who find it difficult to tie laces of their own shoes. Nike in its latest sneaker launch has created shoes which automatically secures the wearer’s foot as soon as they slip it on.

    Nike unveiled the HyperAdapt 1.0 at Moynihan Station in New York City on Wednesday. The sneaker features state-of-the-art adaptive lacing, that means no need to tie your shoes as you have been your whole life.

    “What’s manual today will be automatic,” Tiffany Beers, a Nike senior innovator who worked as the technical lead on the sneaker informed.

    “We’ll put shoes on and it will all happen for us. A lot of times I think, ‘Iron Man.’ That suit. I keep that in mind a lot. When Tony Stark first put that suit on — that was a powerful moment.”

    Beers said that her team began working on the shoe’s technology about 10 years ago. Fellow designer Tinker Hatfield, she said, had the “vision” for the sneaker when he worked on “Back to the Future II” in 1989, but the team had to wait for technology to evolve far enough — and for motors to become small enough — before it could become a reality.


    Beers explained its working as, when a wearer steps into the HyperAdapt, a sensor in the heel (the blue light seen below) will tell the sneaker’s “brain” to auto-lace using a small motor, which needs to be recharged every two weeks.

    As the laces start to lock in the foot, the brain actively measures the “attention” between the foot and the system until it reaches a snug fit, and automatically stops. To adjust the fit or release the foot, small plus-minus buttons are located on the side for manual control. While the sneakers have been water-tested, Beers doesn’t recommend wearing them out in a rainstorm. No retail price has been determined yet, according to a Nike rep.

    But what Beers and Nike as a whole see as the greatest benefit of the technology is that it “reduces distraction.” It enables runners, for example, to shrug off nagging worries of laces loosening when climbing a hill, and protects marathon runners with swollen feet from the pain of overly tight laces.

    The HyperAdapt is the first step into adaptive fit, but Beers says there’s potential for the technology become embedded into all types of athletic footwear, from basketball to soccer, and could serve as an injury deterrent.


  • WHAT WE DO

    We've been developing corporate tailored services for clients for 30 years.

    CONTACT US

    For enquiries you can contact us in several different ways. Contact details are below.

    RUDER FINN INDIA

    • Street :Unit 001A, Tower B, Ground Floor, Global Business Park, MG Road, Gurgaon – 122002, INDIA
    • Person :Radha Roy
    • Phone :91 124 388 2870
    • Country :India
    • Email :royr@ruderfinnasia.com

    Radha Roy.

    Radha Roy Country Head 91 124 388 2870 royr@ruderfinnasia.com Unit 001A, Tower B, Ground Floor, Global Business Park, MG Road, Gurgaon – 122002, INDIA