Comedy Premiere League (CPL), One of Shemaroo’s popular social media campaign that became the talk of the town recently got recognised by CMO Asia at an event that was graced by the presence of some of the most renowned brands.
Shemaroo Entertainmentwon the “National Awards for Excellence in Digital & Social Media Marketing 2016” for “Best Use of Twitter”.
Hiren Gada, Director, Shemaroo Entertainment shared his thoughts on the occasion, “We are glad that our efforts have been recognised by the industry. We constantly have been working to connect with our audience on as many platforms as possible and address their need of entertainment with through innovative packaging.”
The campaign was initiated around Cricket and was named CPL - Comedy Premiere League. Shemaroo Premiere League’s 1st edition showcased clash of two Superstars – Akshay Kumar & Salman Khan.
CPL is a great platform for both the fan bases to cheer and support their favorite stars. Each team had 11 players and each of the player from the team played his inning with his comical video that was uploaded on YouTube and shared on Twitter.
So in all, 2 videos were uploaded each day, one from each of the two teams. All that the fans had to do was to Tweet, Retweet, Favourite and like the YouTube video to support their favourite team. The contest was held on Twitter from 14th April’16 to 24th April’16.
Every Retweet would help participant score 4 runs and every Favourite help them earn 2 runs for their favourite stars video. 6 runs would be counted once the video link was liked on Youtube. These 6 runs would add up to the team’s score and not to any individual participant.
Participants scored 1 run every time they tweet using our Hashtags #AkshayKeKhiladi and #SalmanKeDabangg. The video link of the stars would be tweeted with the Hashtag of the team.
CPL not only populated more than 46,897 tweets leading to a reach of over 55,063,405 but also mentions went up by 1000% percent on Shemaroo with a total of 21,241 mentions on the handle CMO Asia, a body that isdedicated to high level knowledge Exchange through Leadership & Networking amongst senior CMOs and brand decision makers across industry segments.
