ABOUT US

Our development agency is committed to providing you the best service.

OUR TEAM

The awesome people behind our brand ... and their life motto.

  • Radha Roy

    Country Head

    I long for the raised voice, the howl of rage or love.

  • Shruti Das

    GM,India

    Contented with little, yet wishing for much more.

  • Divya Narayan

    Branch Head, Banglore

    If anything is worth doing, it's worth overdoing.

OUR SKILLS

We pride ourselves with strong, flexible and top notch skills.

Marketing

Development 90%
Design 80%
Marketing 70%

Websites

Development 90%
Design 80%
Marketing 70%

PR

Development 90%
Design 80%
Marketing 70%

ACHIEVEMENTS

We help our clients integrate, analyze, and use their data to improve their business.

150

GREAT PROJECTS

300

HAPPY CLIENTS

650

COFFEES DRUNK

1568

FACEBOOK LIKES

STRATEGY & CREATIVITY

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PORTFOLIO

We pride ourselves on bringing a fresh perspective and effective marketing to each project.

Showing posts with label 21st gen. Show all posts
Showing posts with label 21st gen. Show all posts
  • Why are some people more attached to their phones than others?

     Scientists say the inability to control impulses is behind excessive use of mobile devices

    Some people frequently check and re-check their mobile phones. Once this impulse is triggered, it may be more a question of not being able to leave the device alone than actually hoping to gain some reward from it. These insights are drawn from a study1 by psychologists Henry Wilmer and Jason Chein of Temple University in the US and are published in Springer's journal Psychonomic Bulletin & Review. Their findings shed light on the reasons why some people are so attached to their smartphones and mobile technology, while others are less so.

    A better understanding of the impact of smartphone and mobile technology usage is needed to assess the potential problems associated with heavy use. Although these electronic devices are playing an increasingly pervasive role in our daily activities, little research has been done about a possible link between usage behaviour and specific mental processes and traits. Therefore, Wilmer and Chein set out to determine if people who report heavier mobile technology use might also have different tendencies towards delaying gratification than others, or might exhibit individual differences in impulse control and in responding to rewards.

    Ninety-one undergraduate students completed a battery of questionnaires and cognitive tests. They indicated how much time they spent using their phones for social media purposes, to post public status updates, and to simply check their devices. Each student's tendency to delay gratification in favour of larger, later rewards (their so-called intertemporal preference) was also assessed. They were given hypothetical choices between a smaller sum of money offered immediately or a larger sum to be received at a later time. Participants also completed tasks that assessed their ability to control their impulses. Finally, participants' tendencies to pursue rewarding stimuli were also assessed.

    The results provide evidence that people who constantly check and use their mobile devices throughout the day are less apt to delay gratification.

    "Mobile technology habits, such as frequent checking, seem to be driven most strongly by uncontrolled impulses and not by the desire to pursue rewards," says Wilmer, who adds that the findings provide correlational evidence that increased use of portable electronic devices is associated with poor impulse control and a tendency to devalue delayed rewards.

    "The findings provide important insights regarding the individual difference factors that relate to technology engagement," adds Chein. "These findings are consistent with the common perception that frequent smartphone use goes hand in hand with impatience and impulsivity."
  • WHAT WE DO

    We've been developing corporate tailored services for clients for 30 years.

    CONTACT US

    For enquiries you can contact us in several different ways. Contact details are below.

    RUDER FINN INDIA

    • Street :Unit 001A, Tower B, Ground Floor, Global Business Park, MG Road, Gurgaon – 122002, INDIA
    • Person :Radha Roy
    • Phone :91 124 388 2870
    • Country :India
    • Email :royr@ruderfinnasia.com

    Radha Roy.

    Radha Roy Country Head 91 124 388 2870 royr@ruderfinnasia.com Unit 001A, Tower B, Ground Floor, Global Business Park, MG Road, Gurgaon – 122002, INDIA