ABOUT US

Our development agency is committed to providing you the best service.

OUR TEAM

The awesome people behind our brand ... and their life motto.

  • Radha Roy

    Country Head

    I long for the raised voice, the howl of rage or love.

  • Shruti Das

    GM,India

    Contented with little, yet wishing for much more.

  • Divya Narayan

    Branch Head, Banglore

    If anything is worth doing, it's worth overdoing.

OUR SKILLS

We pride ourselves with strong, flexible and top notch skills.

Marketing

Development 90%
Design 80%
Marketing 70%

Websites

Development 90%
Design 80%
Marketing 70%

PR

Development 90%
Design 80%
Marketing 70%

ACHIEVEMENTS

We help our clients integrate, analyze, and use their data to improve their business.

150

GREAT PROJECTS

300

HAPPY CLIENTS

650

COFFEES DRUNK

1568

FACEBOOK LIKES

STRATEGY & CREATIVITY

Phasellus iaculis dolor nec urna nullam. Vivamus mattis blandit porttitor nullam.

PORTFOLIO

We pride ourselves on bringing a fresh perspective and effective marketing to each project.

Showing posts with label Mars. Show all posts
Showing posts with label Mars. Show all posts
  • MARS'S ICEAGE


    "We found an accelerated accumulation rate of ice in the uppermost 100 to 300 meters of the polar cap," said Dr. Isaac Smith, a postdoctoral researcher at SwRI and lead author of a paper published in the May 27 issue of Science. "The volume and thickness of ice matches model predictions from the early 2000s. Radar observations of the ice cap provide a detailed history of ice accumulation and erosion associated with climate change."


    Like Earth, modern-day Mars experiences annual rotation and seasonal cycles, as well as longer cycles, that influence the distribution of ice. However, these longer cycles might be more pronounced on Mars. This is because Mars' tilt changes substantially -- by as much as 60 degrees -- on timescales of hundreds of thousands to millions of years. By comparison, the Earth's tilt varies by only about 2 degrees over the same period. On Mars, this greater variability determines the amount of sunlight reaching a given spot on the surface and thus the stability of ice at all latitudes.

    "Because the climate on Mars fluctuates with larger swings in axial tilt, and ice will distribute differently for each swing, Mars would look substantially different in the past than it does now," said Smith. "Furthermore, because Mars has no oceans at present, it represents a simplified 'laboratory' for understanding climate science on Earth."

    Detailed measurements of ice thickness show that about 87,000 cubic kilometers of ice have accumulated at the poles since the end of the last ice age about 370,000 years ago; the majority of the material accumulated at the martian north pole. This volume is equivalent to a layer of 60 centimeters if spread uniformly across the surface. These results provide a means to understand the accumulation history of the polar deposits as related to Mars movements, such as orbital eccentricity, axial tilt, and rotation around the Sun. The results will support modeling efforts to understand the martian climate, looking at the movement of ice from poles to mid-latitudes during climate cycles.

    "Studying ice on Mars also is important to the future of human exploration of the Red Planet," said Smith. "Water will be a critical resource for a martian outpost."

    "An ice age recorded in the polar deposits of Mars" is published. This work was funded by NASA's Mars Reconnaissance Orbiter project.
  • NASA crowdsources durability testing, offers $15,000 in prizes

    NASA is run by a lot of smart people, but sometimes the smartest thing you can do is ask for some help. That’s what NASA is doing in its quest to design the next generation of space suit technology. NASA is asking the public to come up with ideas on how to test prototype Mars space suit materials for durability without actually going all the way to Mars. The agency plans to give away $15,000 in prizes for the best ideas.
    We’re all familiar with the current space suit design, which has been used by astronauts for decades. The problem with these pieces of equipment is that they’re optimized for low-Earth orbit. They have some damage resistance, but they aren’t built to be worn while walking around on the surface of a planet, or anywhere really — there’s no walking at all in low-Earth orbit. They’ll need new suits.
    Any future Mars mission would likely include many extravehicular activities (EVAs). If you manage to safely land a crew on mars after months in space, they won’t just take one stroll on the surface and go home. There’s serious science to be done out there, and that means a real risk or damage to suits during EVAs. NASA has reason to be worried too. Some astronauts who walked on the moon reported damage to the outer layers of their suits that impaired the insulation. They were only a few days from home, but Mars is much more remote.

    Analysis of the Apollo suits by NASA has revealed that the abrasiveness of lunar dust likely caused the damage. Mars could be even more perilous in this respect. It’s quite dusty, and it has an atmosphere that can blow that dust around at upward of 60 miles per hour. The terrain of Mars is also much more complex with plenty of rocky outcroppings to run into.
    NASA doesn’t have a standard way to test for this sort of damage, thus the crowdsourcing approach. The agency suggests interested parties consider innovative ways to subject materials to a simulated Martian environment. The procedures will be judged based on how well they can be matched to fiber damage of samples exposed to lunar dust, which is the closest analog we currently have. The proposed processes should also be able to quantify the number and size of particles that migrate through the fabrics and analyze physical damage in the form of cuts, tears, and so on.
    NASA expects to make up to three awards of $5,000 each for a total of $15,000. The challenge is being run by NineSigma Inc. as part of the NASA Tournament Lab. This program has previously solicited suggestions for improving email in space and the design of reusable seals for use in EVAs. Submissions have to be in by December 3rd and winners will be announced in late January 2016.
  • Evidence of liquid water on Mars

     Picture This: Evidence of liquid water on Mars



    Salt streaks offer hints that water flows on Mars today
    New data suggest that during parts of the year, water flows on Mars. Studies have found evidence that this Red Planet once had plenty of water — and that surface moisture or ice might still remain. But there was no evidence of actual flowing water. Until now.
    And even now, that evidence is still indirect.
    For some time, scientists have witnessed seasonal dark streaks. They appear etched onto some slopes of the Martian surface. They form each year during the Martian summer, then disappear as winter approaches. A new study has now analyzed light spectra at four of these streak sites. Scientists used a spectrometer (Spek-TROM-eh-tur). It analyzes light reflected off of the Martian surface to gauge the minerals present. The instrument is flying aboard the Mars Reconnaissance Orbiter, a satellite.
    Those seasonal dark streaks are hydrated salts. Or that’s the conclusion of a new report. The compounds appear to be magnesium perchlorate, magnesium chlorate and sodium perchlorate. Each salt is a type that normally needs liquid water to form. So scientists believe liquid water must be flowing down the slopes. Along the way, it appears to be depositing the salty residues.
    The salt trails show up only in warm seasons. Rising temperatures probably drive water to the surface, the scientists say. Still unclear is the source of that water. It could be buried ice, underground pools or something else. The new report appeared online September 28 in Nature Geoscience.

    Power Words

    magnesium   A silvery and rather hard metallic element having the atomic number 12. It is the most lightweight of the structural metals and is about as electrically conductive as aluminum.
    Mars The fourth planet from the sun, just one planet out from Earth. Like Earth, it has seasons and moisture. But its diameter is only about half as big as Earth’s.
    perchlorate This naturally occurring chemical is a potentially cancer-causing component of certain jet fuels, explosives and fertilizers. In animals, this pollutant can perturb levels of thyroid hormones.
    planet A celestial object that orbits a star, is big enough for gravity to have squashed it into a roundish ball and it must have cleared other objects out of the way in its orbital neighborhood. The solar system consists of eight planets: Mercury, Venus, Earth, Mars, Jupiter, Saturn, Uranus and Neptune.
    salt    A compound made by combining an acid with a base (in a reaction that also creates water).
    satellite    A moon orbiting a planet or a vehicle or other manufactured object that orbits some celestial body in space.
    sodium A soft, silvery metallic element that will interact explosively when added to water. It is also a basic building block of table salt (a molecule of which consists of one atom of sodium and one atom of chlorine: NaCl).
    spectrometer An instrument used by chemists to measure and report the wavelengths of light that it observes. The collection of data using this instrument, a process is known as spectrometry, can help identify the elements or molecules present in an unknown sample.
    spectrum (plural: spectra) A range of related things that appear in some order. (in light and energy) The range of electromagnetic radiation types; they span from gamma rays to X rays, ultraviolet light, visible light, infrared energy, microwaves and radio waves.
  • WHAT WE DO

    We've been developing corporate tailored services for clients for 30 years.

    CONTACT US

    For enquiries you can contact us in several different ways. Contact details are below.

    RUDER FINN INDIA

    • Street :Unit 001A, Tower B, Ground Floor, Global Business Park, MG Road, Gurgaon – 122002, INDIA
    • Person :Radha Roy
    • Phone :91 124 388 2870
    • Country :India
    • Email :royr@ruderfinnasia.com

    Radha Roy.

    Radha Roy Country Head 91 124 388 2870 royr@ruderfinnasia.com Unit 001A, Tower B, Ground Floor, Global Business Park, MG Road, Gurgaon – 122002, INDIA