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Showing posts with label Paytm. Show all posts

Smartphones are all about making our lives easier than ever and those Smartphone Apps are helping us in every aspect to manage our day to day life tasks. Like we can play, learn, chat and lot more. In that category, we have so many payment Apps that help us to recharge our mobile or DTH or utility bill payment on the go all you have to do is just activate your bank facilities like debit cum ATM card or credit card or net banking and many more. So let us take a closer look at two Best of the Best Apps PayTM and Freecharge.

PayTM

PayTM is a huge mobile-based e-commerce website undoubtedly the most popular among all others of its category. It started off with mobile recharging platform and then extended to DTH, electricity, gas etc… later entered into the shopping platform. Now they offer services in Recharge, Booking tickets and online shopping.

The App is well structured with easy and simple user interface. PayTM lets you pay through online and through PayTM wallet. The wallet can be refilled by credit card or by net banking prior and can be used for later transactions.

Screenshot_20160601-213752%5B1%5D.png (720×1280)

Recharge through PayTM is just few clicks away and the service is instant for which you earn cashback offers and many other profitable deals. It supports almost 15 Mobile operators and for DTH it supports Airtel, Dish, Reliance, Sun direct, Tata sky and Videocon. Similarly, it has lot of options to be discovered. You can even book tickets for movies, Bus, Flights, Hotels.

PayTM offers weekly deals and coupons, through which you can get offers and discounts from your payments. You will have atleast offer of 5% everytime. We can transfer PayTM money between PayTM users.

One last thing about PayTM is you can use it at IRCTC(not during tatkal hours) and with Uber.

FreeCharge

FreeCharge is new in market for recharge and bill payments, but it is catching up quickly. When the company announced about 'FreeCharge Wallet', it has crossed 10 million registered active users within 60 days of its rollout. you can pay from your FreeCharge wallet across 50 merchants.

It is famous to get discount coupons for recharging mobile, bill payments and DTH connection. You can choose coupon codes for many stores like Amazon, Jabong, eBay, Dominos, CCD and lots more. These coupon codes will be of equal value as your recharge so it means you are recharging for free.

Freecharge is keeping it simple by just concentrating on Mobile recharges. And most of the coupons are related to restaurant and movies. But we cannot recharge through IVRS or SMS.

It has offered a new service by transferring Freecharge wallet money through one WhatsApp message.

Verdict

If we compare Paytm with Freecharge, most of the options are similar. Even though Freecharge entered the market much later than PayTM, it is so quick and so focused on what it does. While PayTM has wide spread of functions where it lacks merchants for its products but still it tops the market.

Paytm has just disrupted the Indian eCommerce sector’s growth formula by offering free WiFi Internet access to all. For a period of 15 minutes, this free WiFi access would be provided to all Internet users; and the best part is that such access of Internet is neutral – You can open any website, app and not just Paytm app.

This makes Paytm as the first Indian eCommerce and Wallet company to offer free Internet via WiFi, and has set a precedent which will have far reaching consequences for every user.

Vijay Shekhar Sharma announced this via facebook post, when he said, “Launching Paytm WiFi beta. Ab Paytm karne ke liye free Internet. Coming soon!

PS: it will be equal, open & free internet for apps not just Paytm”

The Core Objective of Free WiFi

Paytm’s free 15-minute WiFi would be offered at Metro Stations to start with, and this is already launched at Noida’s Sector 18 metro, which is considered one of the busiest metro stations due to proximity to various shopping malls and markets.

Now, Paytm is vigorously pushing their wallet for offline usage; and this free WiFi offer can perfectly compliment their efforts. Paytm wants their users, merchants and traders to use Paytm when the actual cash exchange takes place, and with this vision, Free WiFi at a Metro station makes perfect sense.

For example, commuters who about to pay auto fares can quickly use this service and make payment via Paytm app; and at the same time, auto-drivers can use the free Internet, and accept payment via Paytm wallet.

Vijay said, “We are building avenues for our merchants and consumers who do not have access to internet at all times to stay connected with Paytm. Initially we are looking at metros because they are key locations for our consumers and our merchants, especially the auto-rickshaw walas..”

Net Neutrality Respected

Besides, as per Vijay, this free WiFi can be used to access any Internet and Mobile based service, not just Paytm; and this effectively protects the principles of Net Neutrality and Free Internet. In case Paytm would have forced the user to only use their app, then it would have been Free Basics type enforced and monitored Internet ‘trap’.

We had earlier covered how Vijay Shekhar Sharma is a staunch supporter of Net Neutrality in India

Meanwhile, in a related news, Google has announced that their WiFi service has now been extended to 9 more stations, which are: Bhopal, Bhubaneshwar, Ernakulam Jn, Kacheguda, Pune, Raipur, Ranchi, Vijayawada and Vishakhapatnam .

They had earlier started their free WFi service from Mumbai Central Station, where 1,00,000 people are using their service every week.

With Paytm becoming the first ecommerce/wallet firm to launch free WiFi, we may soon see other ecommerce biggies jumping into this ‘growth hack’ strategy.

Do you think offering free WiFi is a good idea? Do let us know by commenting right here.

PVR, the largest film entertainment company in the country kicks off the deal with debut of Paytm’s new vertical i.e. movie tickets, on its e-commerce platform

New Delhi, 21^stMarch, 2016: PVR cinemas, the nation’s leading destination for all things movies, and Paytm, India’s largest mobile payments and commerce platform, announced a new strategic relationship today that will bring PVR’s movie tickets to Paytm’s e-commerce platform as a part of its nationwide foray in the on-line movie ticket segment. In the first year of this relationship, PVR targets to sell tickets worth Rs. 2.5-3 billion on Paytm’s e-commerce platforms besides selling tickets from the box offices and other channels.

Mr. Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd. said, “In our never-ending passion to provide convenience to our esteemed patrons, we have partnered with Paytm as our e-ticketing channel partner. Reaching over 500 screens brings further responsibilities to provide a seamless movie watching experience. With Paytm, we envision to touch millions of new movie goers who may now experience the joy of watching films at a PVR Cinema near them. This is another initiative to augment the box office revenues by reaching out to more consumers and achieving better penetration into micro markets. To sum up, this association is a sure delight not only for us but for our patrons, film distributors and producers alike!”

Paytm is aggressively extending its presence in new verticals as a part of its strategy to be ubiquitous in daily life of its customers. Considering the current size of movie ticketing market in India, worth USD 2 billion and growing 10% annually, the on-line movie ticketing market is only 15% of the total domestic market. Paytm has set aggressive targets for itself and intends to double the share of on-line movie ticketing market in quick time. With over 125 million registered users and 90 million orders per month, Paytm is the perfect e-commerce platform to reach out to the growing movie aficionados of the country.

Mr. Vijay Shekhar Sharma, Founder & CEO, Paytm said, “Launch of movie tickets on Paytm is in line with our overall strategy of bringing more and more payment use cases online. Today online platforms penalise customers for paying in advance digitally as they are asked to pay a fees and surcharge. We will eradicate this practice and also enable customers to purchase popcorn and other confectionaries online thereby reducing queues as well.”

He added, “We plan to launch movies with upto 100% and other weekday special promotions to encourage users to try booking movies on the Paytm app. We have a collaborative approach with cinemas and other brands and aim to offer consumers incentives to drive the currently low online penetration from less than 15% to more than 50% in the next 3 years. We have budgeted Rs. 120 crore this year alone for this.”

Starting this month, PVR tickets and F&B products will be sold and marketed on Paytm portal’s web, mobile apps and other affiliate channels. The significant consumer shift over the past few years towards online and mobile sales, with a strong CRM backbone allows better segmentation and analysis in marketing relevant content to users. For PVR, this shift also helps in reducing the burden at the box office by reducing costs and making up for the lack of customer data thereby helping in predictive modeling.

Mr. Kamal Gianchandani, Chief of Strategy, PVR Ltd. added“We want to super serve moviegoers anytime and anyplace with engaging movie information, offers and other features, so it was natural for us to team up with Paytm, whose mobile wallet and e-commerce services are enjoyed by millions and is a great distribution platform for PVR’s movie tickets and F&B offerings. Paytm’s insights into moviegoer behavior will be a key piece of movie audience data that will be added to our growing data and targeting capabilities platform, as we look to better serve our audiences with timely, targeted and relevant content and messaging.”

In recent reports from Economic Times are that Paytm which is an online mobile wallet segment leader has entered into a partnership with PVR, INOX which will enable it to sell movie and entertainment tickets on its platform like BookMyShow does.

The new initiative which will also allow users to use their Paytm wallet to pay for food and other value-added services is expected to shake off the monopoly of BookMyShow, which has dominated in the movie ticketing business for the longest time possible.

The launch of the movie ticketing was scheduled for September last year according to Paytm. At that point, BookMyShow was also expected to become one of the sellers on Paytm’s ticketing platform. BookMyShow, which also offers event-bookings (concerts, conferences), has 90% of the market share in movie ticketing business.

Nevertheless, Paytm whose business is said to be operationally profitable will not be operating exactly like BookMyShow. Apart from providing an event booking facility for events Paytm will also provide a platform where the theater will be the sellers can offer their services. However, BookMyShow’s facility is designed in such a way that it can hold a wide range of events since it works in partnership with the multiplex.

And as if this is not enough, BookMyShow is now planning to strengthen its offering of other integrated experiences. It had earlier on entered into a five-year partnership with PVR to win Rs 1,000 crore of ticket sales which would be spread through to five years on the BMS platform.

By August 2015, Paytm was already trading in out with over 75 million transactions on a monthly basis having crossed 100 million users. Besides, its wallet was highly accepted by over 80,000 merchants across the country.

To widen its offer of services, Paytm has revealed its intention of having additional three offline initiatives which are expected to strengthen its clientele base. It has introduced payment of vehicle fuel through Paytm wallets; customers can make payments in particular stores, and it has also obtained a partnership with offline players in the mobile and electronic appliances sector

Power major BSES has collaborated with mobile commerce platform 'Paytm'. Under the scheme, consumers stand to earn up to Rs 200 cash back if they pay their bills a week before the due date. The scheme, which will be valid through February and March, has among its provisions a Rs 150 cash-back offer for all consumers who pay their bills before the due date.

"All customers have to do is pay bills before the due-date through Paytm website or the Paytm App by clicking on the electricity bill payment option using coupon code BSES200 to get Rs 200 cash back or BSES150 to get Rs 150 cash back," the spokesperson said. Consumers of both discoms BSES Rajdhani Power Limited (BRPL) and BSES Yamuna Power Limited (BYPL) are eligible for the offer and they can make payment through various options including Debit Card, Credit Card, Net Banking and Paytm Wallet.

Additionally, they will also get a chance to participate in a 'bumper lucky draw' to be held in April, where they can get a chance to win gifts such as bikes, LED TVs, washing machines, refrigerators.

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PayTM Vs FreeCharge : Which One Is For You

Paytm Now offering Free W-iFi, but don't get Too Excited

PVR and Paytm Form Strategic On-Line Movie Ticketing Relationship

PVR and Paytm join hands to book your movie tickets

Earn Rs 200 cash back on electricity bills of BSES using Paytm

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