ABOUT US

Our development agency is committed to providing you the best service.

OUR TEAM

The awesome people behind our brand ... and their life motto.

  • Radha Roy

    Country Head

    I long for the raised voice, the howl of rage or love.

  • Shruti Das

    GM,India

    Contented with little, yet wishing for much more.

  • Divya Narayan

    Branch Head, Banglore

    If anything is worth doing, it's worth overdoing.

OUR SKILLS

We pride ourselves with strong, flexible and top notch skills.

Marketing

Development 90%
Design 80%
Marketing 70%

Websites

Development 90%
Design 80%
Marketing 70%

PR

Development 90%
Design 80%
Marketing 70%

ACHIEVEMENTS

We help our clients integrate, analyze, and use their data to improve their business.

150

GREAT PROJECTS

300

HAPPY CLIENTS

650

COFFEES DRUNK

1568

FACEBOOK LIKES

STRATEGY & CREATIVITY

Phasellus iaculis dolor nec urna nullam. Vivamus mattis blandit porttitor nullam.

PORTFOLIO

We pride ourselves on bringing a fresh perspective and effective marketing to each project.

Showing posts with label BMW. Show all posts
Showing posts with label BMW. Show all posts
  • Auto Technology: New Car Gadgets

    Vehicular technology is improving at very high pace, here is some of new advancement in it.
     

    1. Automatic high-beam control
    Some of the new redesigned cars offers a system that automatically illuminates and dims the high-beam headlights with respect to the approaching traffic. A camera on the rear view mirror detects when the vehicle is closing in on oncoming traffic, as well as vehicles ahead traveling in the same direction, and disengages the high beams. Adaptive High beam Assist is one step ahead it does not switch only between low and high beams, but reacts by gradually increasing or lowering the light distribution based on the distance of approaching traffic.
     
    2. Cameras
    Multiple cameras are provided in cars to enlarged fields of view when parking the car or when car is in reverse. Valeo-multicamera system employs three to five cameras, depending on the model of car, to display a panoramic view when parking. Precise distances are indicated by lines on the image. It also sounds an alarm when the vehicle closes in on an unseen object. These cameras provides 360-degree view used for parking purposes.
     
    3. Night vision with pedestrian detection
    Night vision in vehicles is a old technology offered by Cadillac in 2000. The updated version is called Night View Assist Plus.This system pinpoints pedestrians, highlighting them on a dashboard display. BMW has a similar system with a pedestrian identifier that also shows the direction the pedestrian is moving. As the distance closes between pedestrian and vehicle, a warning appears on the night vision monitor as well as the head-up display on the windshield if so equipped. BMW offers this system on the 2009 7 Series.
     
    4. Rear-mounted radar
    Rear-pointing radar has been around for a few years alerting drivers to unseen objects immediately behind them.The new radar technology searches for approaching cross traffic. When it "sees" traffic approaching while you're backing up, it sounds an alarm. It includes visual indicators in the outboard mirrors. Ford's system is called Cross Traffic Alert. Offered in the just-released 2010 Fusion and Mercury Milan, it also has outboard mirror alarm indicators.
     
    5. Parental control
    Parents who are afraid their teen driver might speed or be distracted by playing the vehicle's audio system at an excessive volume can use Ford's new MyKey system to limit speed and volume. When programmed, MyKey limits the speed to 80 miles per hour. It can also be programmed to limit the audio volume and to sound a continuous alarm if seat belts are left unfastened.
     
    6.GPS vehicle tracking
    Parents who wants to keep track of their child can purchase the LiveViewGPS Live Trac PT-10. Retailing for $550 with a $40 per month subscription fee, it is a GPS tracking system that updates a vehicle's position every 10 seconds. It only requires Internet access. Small and portable, the tracking device can be moved easily. It can also alert parents through their cell phone if the vehicle's preset speed threshold is exceeded or if the vehicle enters/exits certain areas.It is useful product for businesses that need to track their fleet vehicles.

    7. Driver capability

    This technology measures the driver's fitness and issues warnings when a driver is judged overly tired or impaired. It remembers a driver's normal behavior behind the wheel and establishes it as the driver's baseline profile. Continually measuring factors such as speed, lateral acceleration, steering wheel angle, pedal use and so forth, the system determines if there is any deviation from the baseline. If so, it alerts the driver visually and audibly that it's break time. Even external influences such as crosswind and road surface are factored in.

    8. In-car Internet

    The first system to turn your vehicle into a Wi-Fi hotspot is Autonet Mobile. Using a portable router mounted in the trunk or other out-of-the-way location, this system uses a 3G or 4G network to supply an uninterrupted signal regardless of cell tower blind spots, tunnels and so forth. In addition to the $399 router, there is a monthly subscription fee of either $29 or $59 based on estimated usage.
  • Why Cars with keyless technology are in danger ?

    A research revealed that cars can be remotely unlocked and started using a simple hack. The hack allows malicious actors to unlock and drive away 24 different car models from 19 manufacturers using a cheap and easily constructed radio amplifier. Called the "amplifier attack", the hack involves altering the radio frequency in the cars to trick the keyless sensor technology into thinking that the vehicle's owner is nearby with the key.

    The cars affected include European popular models such as the Ford's Galaxy, Audi's A3, Toyota's Rav4, Volkswagen's Golf GTD and Nissan's Leaf. This isn't an untested threat either, the researchers claim the method has already been used in car thefts, and is evidenced in real surveillance footage. 

    The researchers believe dozens more models that use keyless technology could be vulnerable, but they are yet to prove it. Currently, 95 per cent of European car brands use keyless entry.

    The only car that resisted the researchers couldn't unlock was BMW's i3. But they were able to start its ignition. And the BMW 730d was hackable, meaning that the German carmaker's models aren't immune to the vulnerability.

    How it works


    For years, owners of cars that use keyless technology have reported seeing their cars being effortlessly stolen by people walking up to them and driving away. Researchers at the German car club ADAC have now tested what is called the "amplification attack" on dozens of car models and found 24 of them vulnerable.
    The hack involves tricking the car's radio equipment into thinking that the owner is near the vehicle with the keyless sensor. It involves boosting the signal in the key fob by making a couple of simple changes to the frequency in the car's radio equipment with an amplification device.

    "The radio connection between keys and car can easily be extended over several hundred metres, regardles of whether the original key is, for example, at home or in the pocket of the owner," said the ADAC researchers.

    The attack has been around for at least four years - Swiss researchers detailed a similar version of the hack back in 2011. But carmakers have not released a fix for the problem, and now German researchers have come up with an even cheaper and easier way to exploit it.

    The ADAC researchers devised a system that can unlock and start the cars for just £160, where the Swiss researchers had spent thousands of pounds on their software.

    They created two radio devices - an amplifier that must be positioned near the victim's key, and a receiver that should be placed near the car. The radio near the car impersonates the key and triggers the car to unlock.

    The device can work from as far away as 90 metres.
    The radios are simple to make, and the components cheap, according to the researchers. They have not released how exactly they made the devices, as they do not want to encourage potential thieves.
    How to protect your car

    There is no simple fix for the hack, unfortunately. If you own a car that uses keyless technology - or one of the models below - you could try storing your key in a "faraday cage", designed to block radio signals, or a freezer, as one New York Times journalist did.  Really, it's down to car manufacturers to build defences into wireless key fobs.
    Models that can be hacked
    •     Audi: A3, A4, A6
    •     BMW: 730d
    •     Citroen: DS4 CrossBack
    •     Ford: Galaxy, Eco-Sport
    •     Honda: HR-V
    •     Hyundai: Santa Fe CRDi
    •     Kia: Optima
    •     Lexus: RX 450h
    •     Mazda: CX-5
    •     Mini: Clubman
    •     Mistubishi: Outlander
    •     Nissan: Qashqai, Leaf
    •     Opel: Ampera
    •     Range Rover: Evoque
    •     Renault: Traffic
    •     Ssangyong: Tivoli XDi
    •     Subaru: Levorg
    •     Toyota: Rav4
    •     Volkswagen: Golf GTD, Touran 5T

  • Uber planning to start using self driving cars

    Ride-hailing service Uber has sounded out car companies about placing a large order for self-driving cars, an auto industry source said on Friday.

    "They wanted autonomous cars," the source, who declined to be named, said. "It seemed like they were shopping around."

    Loss-making Uber would make drastic savings on its biggest cost -- drivers -- if it were able to incorporate self-driving cars into its fleet.
     

    Volkswagen's Audi, Daimler's Mercedes-Benz, BMW and car industry suppliers Bosch and Continental are all working on technologies for autonomous or semi-autonomous cars.
     
    Earlier on Friday, Germany's Manager Magazin reported that Uber had placed an order for at least 1,00,000 Mercedes S-Class cars, citing sources at both companies.
     
    The top-flight limousine, around 1,00,000 of which Mercedes-Benz sold last year, does not yet have fully autonomous driving functionality.
     
    Another source familiar with the matter said no order had been placed with Mercedes-Benz. Daimler and Uber declined to comment.
     
    Auto industry executives are wary of doing deals with newcomers from the technology and software business who threaten to upend established business models based on manufacturing and selling cars.

    "We don't want to end up like Nokia's handset business, which was once hugely profitable...then disappeared," a second auto industry source said about doing a deal with Uber.


  • WHAT WE DO

    We've been developing corporate tailored services for clients for 30 years.

    CONTACT US

    For enquiries you can contact us in several different ways. Contact details are below.

    RUDER FINN INDIA

    • Street :Unit 001A, Tower B, Ground Floor, Global Business Park, MG Road, Gurgaon – 122002, INDIA
    • Person :Radha Roy
    • Phone :91 124 388 2870
    • Country :India
    • Email :royr@ruderfinnasia.com

    Radha Roy.

    Radha Roy Country Head 91 124 388 2870 royr@ruderfinnasia.com Unit 001A, Tower B, Ground Floor, Global Business Park, MG Road, Gurgaon – 122002, INDIA