ABOUT US

Our development agency is committed to providing you the best service.

OUR TEAM

The awesome people behind our brand ... and their life motto.

  • Radha Roy

    Country Head

    I long for the raised voice, the howl of rage or love.

  • Shruti Das

    GM,India

    Contented with little, yet wishing for much more.

  • Divya Narayan

    Branch Head, Banglore

    If anything is worth doing, it's worth overdoing.

OUR SKILLS

We pride ourselves with strong, flexible and top notch skills.

Marketing

Development 90%
Design 80%
Marketing 70%

Websites

Development 90%
Design 80%
Marketing 70%

PR

Development 90%
Design 80%
Marketing 70%

ACHIEVEMENTS

We help our clients integrate, analyze, and use their data to improve their business.

150

GREAT PROJECTS

300

HAPPY CLIENTS

650

COFFEES DRUNK

1568

FACEBOOK LIKES

STRATEGY & CREATIVITY

Phasellus iaculis dolor nec urna nullam. Vivamus mattis blandit porttitor nullam.

PORTFOLIO

We pride ourselves on bringing a fresh perspective and effective marketing to each project.

Showing posts with label desensitisation. Show all posts
Showing posts with label desensitisation. Show all posts
  • Playing Violent Video Games Reduces Emotional Responses : Report


    In a research researchers have found, "repeatedly playing violent video games reduces emotional responses like guilt."

    Researchers from University at Buffalo, Michigan State University and University of California Santa Barbara in the US carried out a research in which they found that the moral response produced by the initial exposure to a video game decreases as experience with the game develops.


    Rapidly advancing technology has created more realistic video games. These games are so real that gamers feel guilty committing unjustified acts of violence within the game. Reason of this is still unknown as said by Matthew Grizzard, from University at Buffalo.

    It is often claimed by gamers their actions in a video game are meaningless to the real world. Researchers wanted to find the realibility of  this claim, whether virtual actions are actually responsible for desensitisation processes.

    Although the findings suggest that desensitisation occurs, mechanisms underlying these findings are not entirely clear.

    There are two arguments for the desensitisation effect, Grizzard said.
    "One is that people are deadened because they've played these games over and over again. This makes the gamers less sensitive to all guilt-inducing stimuli," he said.

    The second argument is a matter of tunnel vision.
    "Gamers see video games differently than non-gamers, and this differential perception develops with repeated play," he said.

    "Non-gamers look at a particular game and process all that's happening. For the non-gamer, the intensity of the scene trumps the strategies required to succeed," he said. "But gamers ignore much of the visual information in a scene as this information can be meaningless to their success in a game", according to Grizzard.

    "This second argument says the desensitisation we're observing is not due to being numb to violence because of repeated play, but rather because the gamers' perception has adapted and started to see the game's violence differently," he said.
      
    "Through repeated play, gamers may come to understand the artificiality of the environment and disregard the apparent reality provided by the game's graphics," Grizzard said.

    The study was published in the journal Media Psychology.
  • WHAT WE DO

    We've been developing corporate tailored services for clients for 30 years.

    CONTACT US

    For enquiries you can contact us in several different ways. Contact details are below.

    RUDER FINN INDIA

    • Street :Unit 001A, Tower B, Ground Floor, Global Business Park, MG Road, Gurgaon – 122002, INDIA
    • Person :Radha Roy
    • Phone :91 124 388 2870
    • Country :India
    • Email :royr@ruderfinnasia.com

    Radha Roy.

    Radha Roy Country Head 91 124 388 2870 royr@ruderfinnasia.com Unit 001A, Tower B, Ground Floor, Global Business Park, MG Road, Gurgaon – 122002, INDIA