LG K7 & K10 Launch Event Details

LG Electronics India Limited (LGEIL), a South Korea company, which was established in India in January 1997, yesterday announced the launch of K7 and K10 in India. K7 and K10 will be LG first made in India smartphones. The move reiterates the company’s long term commitment to India and its customers in the country.

Launch event was graced by Shri Ravi Shankar Prasad, Union Minister, Communications and IT, Government of India, Mr Pankaj Mahindroo, Founder and National President, Indian Cellular Association, Mr. J.S.Deepak, Secretary Dept. of Telecommunication, Dr. Aruna Sharma, Secretary Department of Electronics & IT, Mr Rajiv Bansal, Secretary – Electronics, DeitY, Mr Kim Ki Wan, Managing Director LG India. They unveiled the K7 and K10.

At the launch, Shri Ravi Shankar Prasad, said, “The Indian digital ecosystem will be a $1trillion economy in the next 5 years with $400bn contribution from smartphones and electronics manufacturing, 350Bn from IT & ITES enables services and $250Bn from Communications services. LG is a large global brand name and we are very excited that they have chosen to manufacture mobile handsets from India. With LG smartphones consumers will have access to governance, information and knowledge in the hands.”

Mr Kim Ki-Wan, said, “India is a strategic market for LG globally and the decision to manufacture smartphones in India underscores our commitment to our customers here. We want to tap the huge potential for smartphones in the country and the K-series will be the first ones to be manufactured in India. While these devices are in the sub 15k price band, they have features typically seen only in premium devices. We are optimistic that the Indian consumers will love the premium-ness of the K7 and K10 at regular prices.”

The K-Series smartphones will be available in LG’s glossy pebble design, a stylish look with modern finishing designed for younger audience. Due to its unique designs K7 & K10 smartphones look far more expensive and exclusive than they really are.The back cover features an intricate woven pattern for optimal grip and confidence when on the move.